Using evidence-based research to improve fundraising results
Most fundraising initiatives reemploy old strategies and tactics that have been used for decades. For nonprofits to stand out in the swiftly changing fundraising landscape of formidable competition, donor distraction, and giving and solicitation fatigue, innovative organizations must apply these valuable lessons from research in behavioral economics, behavioral psychology, decision theory, and philanthropy.
This research not only tells us what's in the mind of our donors, but how they make philanthropic decision and how these decisions are influenced by the actions taken and messages delivered by fundraising and development professionals and volunteers.
In a set of engaging, entertaining and content-rich seminars and workshops, you'll learn the fascinating conclusions that finally have you thinking about what you need to do to compete more effectively in securing immediate and lifelong support of your cause.